So, you’re still debating whether to jump on the Monthly Recurring Revenue (MRR) bandwagon? Let’s put it this way: if your business isn’t built on MRR, you’re not an MSP; you’re just an IT firefighter waiting for the next emergency call. And that’s a losing game.
Why MRR Matters More Than You Think
Switching to MRR is not just about steady income—though, let’s be honest, that’s pretty great too. It’s about fundamentally changing how you manage your clients and your business. When you operate under an MRR model, you’re focused on prevention rather than cure. This means proactive monitoring, regular maintenance, and fewer surprises.
Clients love it because it turns their IT costs from unpredictable spikes into predictable, manageable monthly fees. And you should love it because it gives you a stable revenue stream, allowing you to invest in your business, your team, and your services.
Early Adoption Wins – Start Thinking Like a Real MSP
For those who were early adopters of MRR, the transition was less about converting clients and more about building a business that was always structured around recurring revenue. If you haven’t made the shift yet, here’s a thought: instead of focusing on retrofitting your current clients, start selling managed services to new ones. Offer tiered packages (gold, silver, platinum) that emphasize proactive care and peace of mind.
At the end of the day, managed services are not just a service model—they’re a business strategy. If you’re still stuck in the past, it’s time to upgrade your thinking. The future of your business depends on it.